Head Jog, who make a variety of essential hairdressing tools and accessories, have recently launched a new brand as an extension of their main brand, rather succinctly titled: Electric Head Jog. As you can probably guess, it’s an electrical styling tool range and their first products available to the market cover the bases in heat styling, with a pair of straightening irons, a waving iron and a hair dryer. We’re going to be taking a closer look at the straighteners today, which are officially branded as the ‘Electric Head Jog Titanium Vibe Straightener’. We’ll get more in-depth later on in the review, but unsurprisingly, a lot of the features are right there in the name. Vibe might stand out a little to you, that’s right, these are straighteners which actually vibrate… Before we get into the details and features though, first up let’s talk price, which is something that seriously can’t be overlooked. The RRP of these straighteners is, I believe, £39.99, however I do recommend that you shop around, as I’ve seen them for as low as £29.99+ VAT in places like capital hair and beauty and I’ll say it right now, at those prices, these are an absolute STEAL. Read on to find out why.
So straight off the bat, let’s talk a little about the presentation. Often, products designed for the professional market have traditionally not been anything very glam, they come in cheap, throwaway packaging because it’s not really the important part of the product to most of us. In more recent years however, packaging for straighteners especially seems to have been stepping up and up, more than likely due to their popularity and commonality in the public sector. GHD and Cloud9 are a good example of professional brands that have crossed over wholesale to the larger, home market and with it, their products look practically gift wrapped in their packaging. It helps to cement their reputation in the public eye, rightly or wrongly, that they’re a desirable, premium product. Electric Head Jog have followed suit here with a very strong, matt black box which is sturdy and heavy feeling. The branding is all printed in either UV or embossed silver which is a classy touch and looks the part. It’s all very impressive for a product in this price range. As for the straighteners themselves, they have a fairly conventional matt black plastic casing, however the top plate has a small window which allows you to see down onto the controls and heat setting LCD display, meaning you don’t have to contort the straighteners to odd angles to see what temperature setting you’re using. The LCD display is simple, showing a number which represents the temperature and the controls are equally simple, with just three buttons, one for the power and an up and down control for changing the variable heat control. I’ll go into more detail momentarily, but as a cursory note, the heat control settings here are highly customisable. The heat plates themselves are Titanium coated, and have a mirror finish. They come with a 3m, power lead which swivels in the base of the straighteners to avoid tangling, which is standard fare these days but again, when you consider the price, it’s a nice touch. Overall, on first impressions they come across as a decent looking product. There’s nothing too flashy here, but nor do they appear cheap at all.