This month sees the release of the latest offering from Parlux with the release of their new flagship dryer, the Parlux Advance Light. Following up from the fantastic 385 Power Light (which I reviewed here), they’ve once again pushed the boat out, with claims of the new model being even lighter than before and several other tweaks both big and small. For those that don’t know the brand, Parlux are an Italian company that have been making blow dryers since the 1970’s, which is basically forever and have won multiple awards over the last handful of years for their products. Personally, I’ve been a fan of their dryers since my first one, several years ago, so I’m very excited to get my hands on and review the Parlux Advance Light. So let’s get going with the dryer! First up, the price tag. The latest dryer from Parlux will run you £110 at retail price, though it can be found online for around the £100 price mark. It is then, a professional product, in the premium price range. For some this might seem steep, but it’s about average for the high end of the professional market. Parlux throw out some bullet points to justify the price and some of the interesting selling points of the new model include a heat proof body, which stays cool whilst in use, ionic and ceramic technology, a very light weight and last but not least, a new motor, dubbed the K-ADVANCE, which promises longer lifespan. We’ll take a closer look at these features in the review, but for now, lets talk colours! Parlux have followed suit with what I presume was a success in the 385 Power Light by releasing the new dryer in a plethora of colours. You can pick them up in black, white, gold, ice, orange, red, green, violet, fuchsia and blue. Enough choice there then for even the most garish of us out there. The red is no longer the metallic of the 385 models, with the only two metallic colours now being ice and gold. The model in my photos and that I am using in the review is the new ice colour for anyone interested and it has to be said, it look glorious. A very cool, grey-blue, as someone who usually sticks to black I find it really subtle and it retains the class of the simple black and red that I’m more used to picking up. For those of us who like more glam and glitz, Parlux seem to have you covered also, check out the photo below for images of each colour, quite a few of them I’d be more than happy to wave around all day long and I think they’ve struck a general balance of keeping things classy whilst still offering a fair bit of personalisation.